Basics By Billabong

Personal Project

The objective of this project was to rebrand an existing company that could use a refresher. I decided to rebrand Billabong into a more simple, basic, all surfing company due to their recent scare with bankruptcy and debt. Billabong has been known as a big name corporation involved with multiple action sports and clothing lines. Instead, Basics by Billabong is an all surfing company dedicated to local surfers who love the sport, culture, and atmosphere. I created a zine that would be handed out at local surf shops, 3 different kinds of surfwax, and a custom wetsuit.

Outcomes

-Zine
-3 Different Surf Waxes
-Wetsuit
-Branding

Experience

Instrument — Design Director

Instrument  — Associate Design Director
Nelson Cash  — Senior Designer
AKQA  — Freelance Designer
R/GA  — Visual Designer


Clients

Nike, Jordan, Burton, Google, Vivint, VSCO, Michelin, Mercari, EA, Epic Games


Interests

Branding, UI/UX, Product Design, Systems Design, Art Direction, Prototyping