Burton FeelGood

During my time at JDK (Solidarity of Unbridled Labor) I was able to design the 2017 Burton FeelGood. By using Vilde J. Rolfsen's photos of the inside of plastic bags, I was able to create a mountain-like design of colors and geometric shapes. Design process also included what type of matte and gloss clear coats would be used on the top sheet. I was also given creative input on it from Kelly Clark as this is her go-to board for competitions and riding.

Chief Creative Officer: Michael Jager
Creative Director: Erik Petersen
Designer: Aliza Kravatz


Nelson Cash — Senior Designer
The Brigade — Senior Designer
AKQA — Freelance Designer
R/GA — Visual Designer


Nike, Jordan, Burton,
Google, Mozilla, VSCO,
All Raise, Mercari, Indeed
FICO, Smartwool, Pathlight


Branding, UI/UX, Product,
Illustration, Identity, Motion,
Art Direction, Prototyping