Google


Google came to R/GA wanting a complete digital experience overhaul of their Top Contributor Program. What we created was a system that allowed users participating within the Google Product Forums to level up and become certified Google Product Experts. The leveling system had to be clear and precise. The aesthetic had to feel premium, as these are some of Google’s most knowledgeable and certified users to trust within the forums. The design system also had to be flexible, as this program lived among many different sites and formats.

Using Google’s Material Design System as our guide, we developed a brand and product platform that was easily translatable in multiple languages. Deliverables included logo, design system, badge designs, marketing site, and private/public facing user profile.




Creative Directors: Sammi Needham & Matt Schreiber
Design Director: Jeremy Van Cleef
Visual Designers: Aliza Kravatz & Eric Howe
Experience Designers: Gene Lu and Hakha Mashayekhi



Badge Designs


Homepage



Directory



Sign up



Profile



Homepage - Mobile



Other star concepts presented to the client

Experience

Instrument — Design Director

Instrument  — Associate Design Director
Nelson Cash  — Senior Designer
AKQA  — Freelance Designer
R/GA  — Visual Designer


Clients

Nike, Jordan, Burton, Google, Vivint, VSCO, Michelin, Mercari, EA, Epic Games


Interests

Branding, UI/UX, Product Design, Systems Design, Art Direction, Prototyping