JordanDuring my time at R/GA, Jordan came to us asking to rebrand their new blog with a name and logo mark. AIR.JORDAN explores all facets of Jordan Brand. From Michael Jordan and his legacy, to the family of athletes who now represent his ethos of excellence. I worked along side creative directors and leadership to design a word mark that captured the essence of the Jordan brand. We landed on a clean and minimalistic logo that worked well with the editorial layout of the website.
Creative Directors: Ben Williams
Associate Design Director: Matt Schreiber
Designers: Aliza Kravatz & Amanda George
Check out the logo live at www.air.jordan.com