Jordan


During my time at R/GA, Jordan came to us asking to rebrand their new blog with a name and logo mark. AIR.JORDAN explores all facets of Jordan Brand. From Michael Jordan and his legacy, to the family of athletes who now represent his ethos of excellence. I worked along side creative directors and leadership to design a word mark that captured the essence of the Jordan brand. We landed on a clean and minimalistic logo that worked well with the editorial layout of the website.



Check out the logo live at www.air.jordan.com

Creative Directors: Ben Williams
Associate Design Director: Matt Schreiber
Designers: Aliza Kravatz & Amanda George

Experience

Instrument — Design Director

Instrument  — Associate Design Director
Nelson Cash  — Senior Designer
AKQA  — Freelance Designer
R/GA  — Visual Designer


Clients

Nike, Jordan, Burton, Google, Vivint, VSCO, Michelin, Mercari, EA, Epic Games


Interests

Branding, UI/UX, Product Design, Systems Design, Art Direction, Prototyping