Jordan

During my time at R/GA, Jordan came to us asking to rebrand their new blog with a name and logo mark. AIR.JORDAN explores all facets of Jordan Brand. From Michael Jordan and his legacy, to the family of athletes who now represent his ethos of excellence. I worked along side creative directors and leadership to design a word mark that captured the essence of the Jordan brand. We landed on a clean and minimalistic logo that worked well with the editorial layout of the website.

Creative Directors: Ben Williams 
Associate Design Director: Matt Schreiber
Designers: Aliza Kravatz & Amanda George

Check out the logo live at www.air.jordan.com





Experience

Nelson Cash — Senior Designer
The Brigade — Senior Designer
AKQA — Freelance Designer
R/GA — Visual Designer


Clients

Nike, Jordan, Burton,
Google, Mozilla, VSCO,
All Raise, Mercari, Indeed
FICO, Smartwool


Interests

Branding, UI/UX, Product,
Illustration, Identity, Motion,
Art Direction, Prototyping