Nike Holiday

While at R/GA, I worked along side strategy and creative directors from the LA office to put together a pitch for Nike and their holiday campaign.

The idea around the campaign was to make the holidays less about buying things and more about giving a better athletic experience. Instead of buying someone a pair of shoes, you could give them a better game or a better jump shot with an all-in-one package. Our visual direction focused less on the typical ‘holiday colors’ and more around a bright and festive palette. Deliverables included mocking up wild postings, OOH posts, in-store displays, wrapping paper, giftcards, and packaging.

Creative Director: Brandon Mugar & Josh Kopeika
Designer: Aliza Kravatz


Nelson Cash — Senior Designer
The Brigade — Senior Designer
AKQA — Freelance Designer
R/GA — Visual Designer


Nike, Jordan, Burton,
Google, Mozilla, VSCO,
All Raise, Mercari, Indeed
FICO, Smartwool, Pathlight


Branding, UI/UX, Product,
Illustration, Identity, Motion,
Art Direction, Prototyping