Aliza Kravatz


Pathlight


Pathlight is a software tool for data-driven managers to successfully manage remote large-scale teams. Nelson Cash was brought on to help rebrand the look and feel which included logo, color pallete, iconography, brand guidelines, and other various touchpoints.

By leveraging the idea of Pathlight bringing data, communication, and people together, we developed a brand identity that embodies the platform as a place where data-driven management is less time consuming and more focused on the human side of management.
Year
2020

Role
Senior Designer

Contributors
Shawn Petersen & Tal Schuszler

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